Authors are brands in the sense that each pen or real name signifies a certain genre and style of writing. In this way, the reader can expect similarities with each new novel. There are several considerations to make when you're trying to choose a new novel by an author whose work you haven't read before. The story synopsis on the book cover reveals the basics about the plot and the main character. All novels involve a main character or characters trying to solve a problem or get something they want, so if the synopsis appeals to you, you may enjoy reading that particular novel.
Read the first few paragraphs of the novel you're considering buying. If you don't like what you read on the first page, chances are that you won't find it to be the best novel for you. Granted, the novel could certainly get better farther into the book, but in most cases, novels that are considered "good reads" capture the reader's interest from the first sentence. Reading the first few paragraphs of a new novel you're considering purchasing is also a good method if you're choosing a genre that you don't usually read. For instance, if a romance novel is your usual read, and you want to try a western, this may not be the best idea if you don't like the first few paragraphs.
The best way to handle selecting a new novel in an unfamiliar genre may be to ask for a recommendation by readers familiar with it. You may even ask to borrow a book from a friend or relative to see if you like the genre and want to continue reading novels in it. Remember to always return any books you borrow. Perhaps you could also lend your friend or relative one of your favorite novels in exchange for borrowing a book from him or her.
If you're a novelist trying to choose the best new novel to write, look at your ideas from the perspective of your readers. If you want to venture far from novels you've already written, it may be best to use another pen name so that you don't disappoint or confuse your readers with a drastic change in style. The best new novel for you to write is one in which you feel truly inspired by the story. If you're passionate about your story, your novel will be much easier, as well as more enjoyable, to write.